E-mail Open Rate Testing: New vs. Old Readers

If you manage an opt-in list of your own, have you noticed a difference in response rate between readers subscribed for a year or more, compared to newer subscribers?

I haven’t tested this yet, but, it’s the next on my ‘improving my ezine’ to-do list… comparing the open/response rates between new and older subscribers.

Should I expect a big difference, or any at all? Are ‘older’ readers more inclined to file away your messages for later? Only my results will tell!

I'm So Loving Aweber.com : )
Rest Your Eyes...

Tell me what you think! (Leave a comment...)

MarketingChick.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Leave a Comment...


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend