If you manage an opt-in list of your own, have you noticed a difference in response rate between readers subscribed for a year or more, compared to newer subscribers?
I haven’t tested this yet, but, it’s the next on my ‘improving my ezine’ to-do list… comparing the open/response rates between new and older subscribers.
Should I expect a big difference, or any at all? Are ‘older’ readers more inclined to file away your messages for later? Only my results will tell!