You pull and twist your brain all over the place with benefits, features, bullets, headlines… and get yourself all hot and bothered over your final copy, only to find out no matter how many times you test and adjust, it doesn’t pull in sales like you expected it to?
Here’s what you do…
Make your visitors feel they’re spending their money on *THEMSELVES* and not on you, your company, product, or service.
When was the last time you purchased something because you wanted to support the company or the employees behind it? No matter what you do, you do it because it makes *you* feel good in some way.
- You buy a cell phone because it makes life easier for you… your friends and family will be impressed by the slick look and advanced features… it gives you a sense of security.
- You buy a car to get you from point “A” to point “B”… your neighbors, friends, and family will be impressed by your new toy… it makes you feel good about earning enough to invest in such a luxury.
- You purchase perfumes and cologne to make you smell sexy… make yourself feel attractive.
- You donate to charities to feel like you’ve helped people in need… to rid of the feeling of guilt that you’ve got more than others… to feel good about yourself.
You see? You can do this with pretty much anything. It all comes back to how good it makes you feel. Everybody is like that (including moi). It’s not being selfish… it’s being human : )
When you write your sales copy, don’t focus on you or your company – even your product or service… your prospect wants to know how you will make them feel good about themselves, their lives, and their situation.
That’s all for today… how about I give you $200 worth of kick-butt marketing advice free of charge : )