Attraction Marketing is about captivating your target market to want to do business with you because of who you are. The concept behind this is simple: Before “pitching” your product or service, you must brand and promote… YOU.
When done properly, your prospects will approach you willingly without having to “sell” to them. No pressure… no stress… instead, the process flows naturally.
You may be aware of “Attraction Marketing” being used by many successful multi-level marketers… however, let it be known that this concept is not used only by the MLM industry. It’s an incredibly powerful method utilized by home-based entrepreneurs like myself. Show people who you are… what you do… how you’ve built & continued to maintain your lifestyle… and help those who want the same, do the same.
I know I don’t like to be “sold” to. When I need a solution to a problem, I turn to people I trust for advice and recommendations. This is because it’s easier and more comfortable to relate with people we know and trust… people who we feel are looking out for us… who share the same values and goals as our own. So the key to Attraction Marketing is to build a positive and trusting connection with your IDEAL clients.
How? While the majority of marketers are busy trying to make a sale, YOU stand out by removing the dollar sign from your prospect’s face and focusing on their needs and serving them. By being the “go-to” person and directing people to helpful solutions, you establish yourself as the trusted expert in your field and become more attractive to the very people you want to draw in.
Finally… STOP talking about yourself, your business, your qualifications, etc., because this is not about you… it’s about THEM. Make your prospects a priority and you will increase YOUR value by leading with value. Focus on attracting the right people who need your solutions, and you will have pre-qualified prospects approaching YOU when they’re ready.