My incredibly eloquent friend Fontaine asked…
[Tell me] where the line is between the business person’s needs and the customer’s. It seems that there needs to be a balance between the two. I, as the business person cannot meet your needs if I’m not, simultaneously, trying to meet my own. Where does win-win and synchronicity fit in?
I have my own explanation for this, but, it probably sounds much better in my head than how I am about to explain it right now, so try and stick with me, okay?
You can easily get the “win-win” by falling head-over-heels for your customers. Once you get a hang of this, the rest will come naturally. You’ve probably heard this advice before, right? Let me show you how to *use* this information.
Most people fall in love with their products, and get all sob-hick, heart broken when their products make them little or no money. Even if it sells like bottled water in a desert for a little while, what will happen when newer, hotter, must-have products are introduced to the market and yours become, “oh, SO, 2 weeks ago!”?
Put your customers’ needs ahead of your own and make it a point to understand the results they’re looking for. Don’t just sell for the sake of making a sale – make an effort to understand exactly what they want to accomplish, and direct them to the most *appropriate* solution… even if it means making a smaller one-time profit.
You will build trust with your customers and learn to appreciate them. You’ll be surprised just how much more *you* appreciate yourself too, when you see how you and your business contribute to other people’s lives.
Your customers will love and remember you for it, and recommend you to their friends. If they had to choose between you and your competitor, who do you think they’ll come back to? No competition!
You give your customers what *THEY* want, and they’ll keep coming back to you and make *YOU* more money (and you want that, don’t you?).
WIN-WIN : )